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EMKTG Boulder Colorado Digital and Search Marketing Agency

Media & Search Marketing

Digital and Traditional Marketing to Grow Your Business

SEARCH ENGINE OPTIMIZATION

Search engine results criteria is a multi-headed beast that is always changing, which is why you needs a team of experts to ensure your strategy is performing at its most competitive.

PAID SEARCH MARKETING

PPC advertising is a powerful tool that allows you to reach your customers and drive website traffic at a faster pace.  Attain those impossible keyword rankings with a leg up from us today.

CONVERSION RATE OPTIMIZATION

We evaluate existing offers and placement to improve site usability and increase conversion rates. If you are having trouble improving the number of leads you are attaining on a regular basis, we can help.

ADVOCAY PROGRAMS

Retain customers, attract new prospects, and improve your Customer's Lifetime Value. We can show you how.

EMAIL MARKETING

We tailor life-cycle email programs based on your industry's best practices.  By designing emails to reach the right person, with the right message, at the right time, once these email campaigns get rolling, its hands off! Transform your work-life by cutting hours off the manual process of one-off emails. Ask us how today :-)

SOCIAL MEDIA MARKETING

Increase your online authority, build trust with your customers, and drive quality leads. Let's get social with engagement marketing!

MEDIA BUYING

We'll assess what advertising opportunities are most relevant to your business and provide the cost at our agency rates. Tap into our network by working with us today!

PRINT ADVERTISING

Print is not dead. Traditional advertising is still heavily relied upon to carry important messages across number of industries (Cannabis? Industrial?) and a helpful addition to most sales programs, while also increasing brand exposure. We can prove it ;-)

HANDOUTS

Handouts, 1-pagers, and brochures are an often overlooked, yet invaluable piece of information, especially for sales teams and event marketers.

OFFLINE TRACKING STRATEGY

Incorporate processes into your daily workflow to make sure you are capturing any missing offline channel data and gain the full picture on where exactly your most important leads are coming from.

COPYRIGHTING & PRESS RELEASE

Every brand has a story.  Let us help you tell it. Editorials and press releases make the difference to position your company (and its people) as the leader. 

Search Engine Optimization

Boulder Colorado Search Engine Optimization

The way consumers research products and companies before making a purchase has changed. Where consumers used to rely on phone books and word of mouth, now they simply search online to find information like product reviews and industry news to inform their purchases.

In order to get to the top of search engine results, which makes it more likely for potential customers to go to your website, on-page content, images, and more must be fully optimized. Search Engine Optimization (SEO in marketing jargon!) is an essential element of any good digital strategy. Because search engine results criteria is a multi-headed beast that is constantly changing, you need an expert to lead your strategy.

Our SEO services include:

  • HTTPS Implementation (As of 2017, your site must be updated to ensure Google doesn't give your customers any problems seeing your content!)
  • Wireframe Audit and Planning
  • Website Analysis
  • Keyword Analysis
  • Landing Page Optimization
  • A/B testing
  • Competitive Analysis
  • Complete SEO Audit

Learn how we can leverage our SEO expertise to grow your business by reaching out to us today!

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Paid Search Marketing

Boulder Colorado Paid Search Marketing

Your visibility on search engines is an essential factor of how your brand will be perceived. In a competitive landscape, Pay-Per-Click (PPC) Advertising is a powerful tool that enables you to stand beside your customers and pull them back to your website at a faster pace. Google Advertising is growing at a rapid rate. As predicted by the Emarketer Report (2017), paid spend will increase 55.25% from 35 million to 45.69 million in 2019.

Market growth is a result contributed to the expanding awareness of the benefits of search engine marketing. Not only is it possible to easily track the customer journey, but to also make adjustments on the fly and ensure the best possible return on investment.

EMKTG helps you stay ahead of the game. Our team makes certain that your business goals are well translated into paid search KPIs and your ROI drives additional value to your business.

Our paid search services include…

  • Keyword Analysis
  • Pay Per Click (PPC) Advertising
  • A/B Testing and Performance Optimization
  • Retargeting
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Landing Page Optimization

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Conversion Rate Optimization

EMKTG Boulder Colorado Marketing Agency Conversion Rate Optimization

Whether your goal is to increase leads, purchases, or email subscriptions, EMKTG is always thinking of ways to improve your conversions. You'll be surprised at the difference testing different headlines on your landing pages or changing the color button of your click-to-action can make on a campaign, ongoing. If your website visitors are not completing the desired action, this means there are areas for improvement.

We begin by tailoring a unique testing roadmap to gauge the possibilities likely to improve the user experience of your site, conversion rates, and placement of on-page content, and then apply best practices, tips and tricks we have learned from our experience in the field.

You don’t need a bigger budget to get more conversions. Contact us to learn more about conversion rate optimization and start positively impacting your business.

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Advocay Programs

Following a solid inbound marketing methodology where marketers work to attract, convert, close, and delight, is the notion that your work is not complete just by transitioning a prospect into a customer. The goal for each  customer should be to provide them with the type of positive experience that will make them more enamored with your brand.  These customers then become motivated to spread the gospel of your brand to friends, colleagues and associates. Successful brands utilize advocacy programs to ensure that their customers turn into these brand advocates. 

Great advocacy programs are made of one part customer reward programs and one part growth hacking. Look at the Starbucks ‘Tweet A Coffee’ campaign where people essentially give their friends a free coffee with just a tweet. Here’s where this strategy really shines: To redeem the free coffee users had to download the Starbucks app and link their credit card, making future purchases a breeze and giving Starbucks further opportunities to market to their new users.

To run a successful program, you’ll need to identify these potential brand advocates, ask them to advocate for you, and then reward them for their advocacy. Reach out to us today learn how an advocacy program can help you to retain customers, attract new prospects, and extend the lifetime value per customer.

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Email Marketing

EMKTG Boulder Colorado Email Marketing Automation

According to a recent survey from the Direct Marketing Association, email has an average ROI of 122%, which is four times higher than social media, direct mail, and paid search. Thus, it’s no surprise that email is still a significant component of any successful digital marketing program.

We build life-cycle email programs that are designed to reach the right person, with the right message, at the right time.  And, since a majority of people read emails on the go, we make certain emails are completely mobile-friendly to ensure they have a great user experience.

Contact us today to learn how you can leverage our email marketing expertise to grow your business.

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Social Media Marketing

EMKTG Boulder Colorado Social Media Marketing

Whether your business is B2B or B2C, you need a strong online presence. Part of this presence should include a social media strategy that is engaging and informative.

Social media advertising is an essential element to a well-rounded digital marketing strategy.  Having a social program in place will help to establish online authority, build trust with your customers, and can act as a primary driver in attaining leads. 

Over here at EMKTG, we’re social media veterans obsessed with staying on top of the latest trends and best practices. You can trust that when Facebook or LinkedIn updates their feed algorithm, we’ll continue to understand the best way to optimize your page and posts so that your messages will be seen wide and far.

We’ll research where and what social media platforms your target customers are using to map out a path for your program's success.

Contact us today to learn more about how we can leverage social media marketing to grow your business.

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Health Care

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Media Buying

EMKTG Boulder Colorado Traditional Advertising and Media Buying

Developing a great advertising strategy and buying the best opportunities to reach your potential customers is typically the primary objective for advertising campaigns. The question is often about where you should focus advertising dollars; on directories, print media, or online publisher sites to name a few.  EMKTG can help you assess what advertising channels make the most sense for your business.

In addition to media placement, we can help you design print or digital advertisements, create proper, optimized messaging for your customer personas and/or develop video content to support these marketing buys. With our expertise by your side, we make it easy to plan, purchase and manage your advertising requirements to accelerate your media programs into the next level.

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Print Advertising

Boulder Colorado Print Advertising

Traditional advertising may not have the same buzz it used to as businesses have been shifting towards online advertising models. However, the impacts and results from traditional advertising remain strong. The key is identifying the right outlets to reach your target customers. If your company is seeking to reach professionals in a specific industry then there might be a great print magazine to advertise in, or if your company is seeking to reach middle aged adults in a given region then print newspaper ads could be the very best opportunity to pursue.

Let EMKTG help you assess what print advertising opportunities could be helpful for your company. Traditional advertising could be your best marketing option or it could be a crucial addition to push your current marketing efforts towards higher-performance results. We can help you design print advertisements, create proper messaging for your target customers, and we can also help you plan, purchase and manage advertising implementation.

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Handouts

Handouts, 1-pagers, and brochures are an often overlooked, yet invaluable piece of successful marketing. You can hand out these materials at a meeting to remind people of the benefits of your products/services. You can post them online for potential customers to download and share. You can mail them to current customers or prospects. Truly, the ways to use handouts our countless. All these reasons are why handouts are a great reminder tool for your business so prospects will know how to take next steps.

How can EMKTG help your company develop handouts, 1-pagers, and/or brochures to serve your company’s needs? Let us bring a written and visual flare that will help your company connect.

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Offline Tracking Strategy

In marketing, you have options to advertise in many different directions. However, you want to focus your efforts on marketing and advertising that is working best. Determining which directions are best for your marketing and advertising requires that you identify where leads and customers are coming from.

This process is pretty straight-forward with online advertising, as you can often see where users are coming from through online tracking methods – but how can you track responses from print advertising in a magazine, radio ads, or handouts you passed out at a recent conference? EMKTG can help you get a better feel for where your leads and customers are coming – and that will help you focus your company’s marketing on the best performing options.

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Editorial & Press Release

Boulder Colorado PR Firm Press Release

Generating stellar editorial content and press releases can be a fantastic way to get your company free press, as well as to get noticed as an industry or product leader. EMKTG can bring great expertise to your company and help generate content for editorials and press releases that will make a difference. Ask us about proper distribution strategies and strategic plans of action to help build your company’s reputation and improve your brand recognition.

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Journey With Us.

Our marketing experience comes from over 17 years of partnership with industry leading businesses across the globe. Contact us today to learn how we can take your business to the next level.

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