WHY VineRunner®?
VineRunner® tames the "wild west" of viral marketing by adding manageability, measurability, and accountability. Better yet, it's now available as a hosted application - affordable, easy to use, and with no software to manage.
- Creates "digital word of mouth"
- Leverages the inherent peer-to-peer nature of the Internet
- Uses social networks for distribution - adding a built-in trust factor
- Turns your audience into brand champions
- Every customer becomes a potential salesperson
- Allows you to identify and interact with "tastemakers" - your most active referrers
- Contains built-in pass-along incentives
- For sweepstakes - the most frequently implemented VineRunner®-based promotions - the referrer receives an extra contest entry each time he forwards the promotional email to another recipient
- Builds your customer/prospect database
- Lead generation, opt-in email list development, registration drives
- Supports your offline efforts
- Cross-media optimization
- Sampling
TURNKEY SOLUTIONS
For clients who prefer assistance implementing a viral marketing promotion, Encourage Marketing offers a turnkey VineRunner® solution, which includes the following:
- VineRunner® license;
- Hosting;
- Design and creative development;
- Tracking;
- Project management;
- Random winner selection;
- Wrap up report with the results/data collected;
- Traffic building strategies and implementation:
- And prize pool development and management.
- Sweepstakes Administration
- Includes creation of custom rules and regulations
- Review of creative and copy for legal compliance
- Verification of winner's eligibility
- Provide winner affidavits
- Prize pool fulfillment
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