VineRunner® is a turnkey, end-to-end solution for your viral marketing needs. A built-in referral incentive encourages your audience to pass along the marketing message.

TRAFFIC BUILDING
The E-card is made available at all promotional entry points. In addition, traffic can be built through use of email lists (client, partner, and third party), newsletter sponsorships, website links, and even traditional media promotions.

PROMOTION INFORMATION
Promotion entrants provide contact information. Other content includes prize pool details, official rules, and any additional copy and art related to the promotion. The registration and referral form, along with all other VineRunner® creative elements can be customized to collect exactly the right demographic information and to provide referral opportunities.

REFERRAL INCENTIVE
Each entrant is encouraged to forward contest information to a friend. For each referred friend who enters the contest, the referrer receives an additional sweepstakes entry and other benefits.

WINNER SELECTION, POST MORTEM
The winner(s) is selected and prizes are awarded. Sweepstakes data is collected and analyzed. New opt-in names are added to customer database.
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