In this information-saturated age, it’s amazing how many companies leap into marketing programs without having a sufficient understanding of their customers’ needs or a coherent strategy for addressing them. Encourage performs online and offline qualitative and quantitative research, then uses the findings to create strategies that leverage the unique properties of the Internet to address today’s new marketing behavior.

Aided/Unaided Brand Awareness Surveys
Any marketer will tell you, you can’t move product if your customers don’t know you exist. Our surveys are designed to get at exactly who knows what about you – and develop a strategy for increasing awareness.

Competitive Analysis
It’s not enough to know who your competitors are – you have to understand what they’re doing, how well it’s working, and whether you should counter their tactics or adopt them. Our thorough competitive analysis not only tells you what’s going on in the marketplace, it tells you what to do next.

Consumer Behavior
In this multi-channel, fragmented marketing landscape, consumer behavior is more diverse and more complex than ever. Encourage will help you understand who your audience is and what they’re doing, so you can plan your marketing strategies accordingly.

Questionnaire Design
Getting the right answers begins with asking the right questions. Encourage has deep experience crafting questionnaires to get at the answers that are truly important to understanding your target audience.