The new marketing landscape calls for nonstandard solutions and a variety of approaches – which is why Encourage Marketing offers the full complement of services required to conceive and execute targeted, effective, and measurable campaigns. Once we understand your situation, we’ll customize precisely the right solution for you.

Business Development and Strategic Planning
The rapid development of markets and the very high expense and risk involved in the advance of new systems and technologies have significantly increased the need for strategic partnerships to gain swift and successful market entry. Encourage Marketing helps clients to identify potential partners, screen candidates, and structure deals.

The web is all about creating contextual relevance between sites, and smart marketers use this fact to their advantage, creating partnerships with compatible sites to drive traffic to their own sites. By finding the right context for your brand, and determining where your audience can be found online, Encourage delivers not just eyeballs, but relevant eyeballs.

Grassroots Awareness
In the new marketing reality, aloofness doesn’t work – your brand needs to get up-close and personal. And sometimes, getting personal means actually interacting with consumers in person – going to events, handing out samples, interacting with influential consumers in bars, clubs and other public venues. So whether we’re fielding a street team for a guerrilla marketing push or hitting chat rooms and message boards online, Encourage makes sure your brand is the word on everybody’s lips – and fingertips. Online grassroots marketing is most effective when there is a lifestyle focus.

Sponsorships
We didn’t invent the words “brought to you by,” but we believe sponsorships are a powerful way of associating your brand with products, people and events that convey an appropriate set of values. Our goal is to make your brand a relevant and important component of the sponsorship, not simply an add-on or afterthought.

Sweepstakes, Contests and Other Promotions
The Internet is inherently a hands-on medium, and consumer action requires as little as a mouse-click. Encourage Marketing makes it easy for consumers to interact with your brand by creating promotions that reflect your brand’s core value proposition and encouraging consumers to get involved. According to Jupiter Research, 82% of consumers will provide private information in exchange for the chance to win.

VineRunner^®
Two of the most powerful features of the Internet are its “many-to-many” structure and its accountability. Yet most marketers fail to make good use of these qualities. VineRunner^® is a rich media viral email marketing application that spreads your marketing message by digital word-of-mouth. The VineRunner^® marketing platform builds promotions with a high degree of pass-along value – and quantifies the results. See VineRunner^® in Action