Considering how long the Web has been a consumer and business medium, it’s astonishing how user-unfriendly and unclear so much Web design still is. A website reflects a brand every bit as much as packaging and advertising, yet many marketers still drive away potential customers in droves. Whether you need Web design and development as a discrete service, or as part of an integrated campaign, Encourage will create a site that reflects your brand’s true value and generates positive word-of-mouth.

Encourage Marketing’s team of industry leading technologists provide expertise in technical business analysis, architecture, interface design, and application development. We are experts in programming with Microsoft’s ASP, ColdFusion, PHP, and/or Java/JSP. The Encourage development team has received a number of certifications, such as: CCNA, MCSE, Advanced Macromedia Certified ColdFusion developer, and Macromedia Certified ColdFusion instructor.

Custom Application Development
With myriad ways to use the Web for marketing, there are few off-the-shelf solutions that will give you precisely what you need. Encourage can customize a packaged software solution or build you a custom application from the ground up.

Dynamic Database-Driven Websites
Some things get better with age; typically, the content on your website is not one of them. By building your site using a dynamic, database-driven approach – and providing you with user-friendly content management tools – we make it easy to handle and update content. So when customers visit your site, what they find is up-to-date and relevant to their needs.

Graphic Design
According to some studies, as many as 85% of first-time visitors to a typical website never get past the home page – a sobering statistic highlighting the importance of graphic design, which is critical for presenting a clear, persuasive message online. Encourage can update your existing brand graphic expression or create an entirely new one, as appropriate, to convey the value proposition clearly without getting in the way of what you’re saying.

Streaming Media Players/E-cards
Not surprisingly, generating good buzz – and a high pass-along rate – is easier if your brand has something of interest to offer. Multimedia e-cards are a great way to get your audience’s attention and ensure they’ll want to pass along your brand message to a friend. Which means your viral email campaign gets even wider distribution and response.