Since 2001, Encourage Marketing has been helping clients gain a competitive advantage through technology-enabled, web-focused marketing. Specializing in tactics such as viral promotions and grassroots awareness efforts, the company helps marketers maximize the web's potential with a greater return on investment.

World-class viral marketing demands robust technological support and hosting. We offer expertise in technical business analysis, architecture, interface design and application development. We provide expert programming with Microsoft's ASP, ColdFusion, PHP, and Java/JSP among others. Members of our team have received numerous certifications, including CCNA, MCSE, Advanced Macromedia Certified ColdFusion developer, and Macromedia Certified ColdFusion instructor. VineRunner is hosted by Rackspace.

Encourage Marketing founder, Michael Dorman caught the viral bug early. He was a cofounder of one of the first viral marketing agencies, putting the power of word-of-mouth marketing and new technologies to work for a variety of companies. Michael has executed successful web-based and alternative marketing programs for clients as diverse as Adidas, Hyundai, The Venetian Hotel, Ziff Davis, Lions Gate, Atlantic Records, The Tennessee Titans and Perrier. Prior to Encourage Marketing, he pioneered online ticket sales for TicketWeb, helping to generate revenues of $20 million per year. A Mandarin speaker, Michael spent five years in Asia handling business development for Masco Corporation and Mitsui O.S.K. Lines. Michael earned a B. A. in economics from Boston University.

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